Traditional and Digital Marketing by Hafiz Dagata

Hafiz Dagata cover

Traditional vs Digital Marketing by Hafiz Dagata

People always talk about traditional and digital marketing regarding their cost, implementation and effectiveness. “They always ask me, on which platform should we choose to get the mass audience?” he said. He is Muhammad Hafiz or Hafiz Dagata the digital marketing expert. Traditional marketing is tangible things that can be seen by people that being used to do marketing. For example we have newspaper ads, billboards ads and through radio. Despite that, digital marketing is a platform that using digital technology like websites, email and media social. For me in this ages things to differentiate between traditional and digital marketing is that the platform that can get the target audience and measure the conversion rate.

Hafiz Dagata Traditional Digital

“What is the best solution?”

Hafiz Dagata Choice

“It’s depends on your sale’s target, business direction and targeted audience” he said.  The solutions only come after you decide it.  People always said that digital marketing has high conversion rate. Well it’s true but it doesn’t mean that traditional marketing is dead. Hafiz Dagata explained that when you have your sale’s target on how much you want to sell by this month then try to make it directly proportional with your business direction. By these two you can try to get targeted audience. Case study: Nescafé by Nestlé and iPhone by Apple. Yes we can see that both of them spend millions of bucks to market their product. That is not the thing we want to highlight. Try look at the platform they have been used. Are they just only use digital marketing or just depends on traditional marketing? They use both! People will debate on this topic to choose which one is the best and they have pro and cont. Many criteria need to be listed and measured to implement this strategy from what we can see that Nescafé’s billboard always near at the street that have high traffic jam. For the digital they spend of Fb ads and Instagram ads for people at age 20-40 years old.

“Analyze your position”

“Know your position” he said. Based on AIDA (Awareness, Interest, Desire and Action) you need to know at what stage you are. From this stage you can know which kind of platform that suitable for your marketing strategy. Remember, different stages got different platform. Hafiz Dagata claims that many organization get wrong decision making in their marketing strategy where they just rely on only one platform to cater all the AIDA stages. Plus it also wrong to spend both on the same stage.

Hafiz Dagata Strategy

“My choice” – Hafiz Dagata

Hafiz Dagata Digital

 

 

 

 

 

 

 

“Of course digital marketing” Hafiz Dagata said. He claims that digital marketing is his choice because it can be measured. “I never said that traditional marketing is not an effective platform but it’s very difficult to be measured”. When you spend millions of buck for sure you want to measure the ROI. More details on hafizdagata.com where he can assists your business on the digital marketing side.

Hafiz dagata
Hafiz Dagata

More great article:

 

RHB Bank to increase Financial growth Within South East Asia Market

Presently, RHB Bank is among one of the pioneers of the financial industry in Malaysia. Having the foundations set in Ten countries within SEA region which includes Cambodia, Laos, Myanmar, Vietnam, and Thailand; RHB Group is confident to progress faster by offering banking facilities that would help both individuals and businesses depending on their respective needs. RHB Bank views this as a great way to serve consumers better.

Essential Banking Services: Credit Cards & Deposit Accounts

Quite possibly the most staple types of services a Bank offers is certainly the savings account and self-banking facilities. RHB Rank attracts the general public to create savings as well as current account through providing higher than average interest rate to be enjoyed by members. For the highest level of convenience to withdraw and deposit money into the account, account holders may easily locate and use the nearby CDM & ATM machines deployed in branches as well as other locations easily.

RHB Bank recognizes that more people make purchases online as compared with using cash nowadays. With regards to the data collected, it is discovered that more online users choose to make purchases through the use of credit cards. Therefore, the Bank makes it important to serve the consumers better by providing credit card facilities with outstanding rewards. Intelligent customers who compare credit cards very carefully will know that RHB’s interest rate is among the lowest.

Feeling the importance to narrow the gap between demand and supply, RHB Bank goes further and they have begun offering credit card facilities with a wide range of benefits in contrast to other banks, such as cashback reward for card holders as they start to purchase more using the credit card.

Next-Level: Corporate Banking Facilities

For corporations and entrepreneurs, corporate banking facilities are also offered. They are able to take the business loan or just engage with RHB for corporate & investment banking. Seeking to be sure that their solutions are top rated, RHB has also offered online cash management and asset management services.

These types of services are especially ideal for SMEs, as plenty of different types of services including SME business loans can be made to inject capital for their businesses. For e-commerce entrepreneurs, retails solutions would certainly be one of the most innovative and beneficial services they’re now able to subscribe.

RHB Bank | Credit Card Online, Cash Back Reward, Personal Loans, Islamic Banking & More

Nonetheless, the demand for Islamic banking facilities hasn’t ever been overlooked, especially when there is popular demand for Syariah-compliant products or services in the Malaysian market. For this reason, the Bank makes sure that solutions that adhere to the Syariah requirement, such as Islamic wealth management services, Islamic treasury, corporate banking, and unit trust are made available.

In 2016, the Bank managed to boost the growth of their annual brand value by 24%, which automatically makes them the fourth fastest growing banking industry player in Malaysia. Given that they anticipate the upcoming year’s financial market potential, RHB Bank has begun strategizing to create more impactful campaigns in the coming years.

History of Tricubes

Khairun Mokhtar founded Tricubes in 1998 at the back of the MyKad project, the world’s first chip based identity card. With a small team of engineers, the young start up was expected to deliver both the desktop and handheld biometrics readers as part of the Multimedia Super Corridor (MSC) initiatives. After 12 months of design, development, testing, and prototyping, a homegrown desktop, and biometrics readers were commercially available for the Malaysian market, namely the Sekure and the T1010.

Today, Tricubes has sold over 60,000 units of different type of Mykad and biometrics devices.

Here are some interesting facts about the founder of Tricubes Berhad:

  • He was his secondary school (SDAR) Victor Ludorum award winner in 1981 and captained his school in rugby and athletics. He also represented N. Sembilan in the 4x400m boys U16 relay at the Nationals Schools meets.
  • He holds a Bachelor’s Degree in Electrical Engineering from the University of Pacific in Stockton, California under a scholarship from the Malaysian Government.
  • Khairun has over 20 years of experience in the Sales and Information Technology industry.
  • He began his career in 1988 with NCR (Malaysia) Sdn Bhd as a Sales Representative in the banking and finance department.
  • Khairun left NCR Malaysia in 1993 to set up the representative office for Kapiti, which offered banking software on the IBM AS/400 platform.
  • He also attended the Sasin Graduate Business School at the University of Chulalongkorn, the Senior Executive Program (in conjunction with Wharton and Kellog Business School) and the Indian School of Business Leadership Summit in Hyderabad.
  • In 1997, at the age of 33, he became NCR Malaysia’s youngest ever Country Managing Director.

Tricubes Berhad Malaysia

Background of Tricubes

Tricubes Berhad is a leading IT company in identity authentication and enterprise mobility solutions. They are well known for their track record in the design, development, and marketing of information technology solutions, predominantly to the government and financial sectors, since 1997. With current clients in Malaysia, Hong Kong, and Europe, Tricubes devices are now installed in over 300 organizations. The ACE Market-listed company has a full suite of enterprise offerings as well as expertise in identity management.

Here are a couple of Tricubes’ Projects:

The Pay-Per-Service Business

Electronic Bill Presentment (EBP)

The market size and forecast for EBP is based on the number of electronic bills (including statements) presented to the end customers, may it be via the push or pull model, regardless of whether it is outsourced or sent in house. This represents the addressable market for EBP solution providers, especially managed EBP solution vendors. The market size is limited to bills and statements presented to individuals and exclude those presented to companies, businesses, government or other types of organizations.

In 2010, there was an estimated 537 million bills and statements presented in Malaysia. Approximately 70% consists of bills while the remaining 30% consists of statements. The total volume did not include reminders, notices, and other ad hoc communications. Approximately 5% or 25 million bills and statements were estimated to be presented electronically either via the push or pull model.

Summonses Payment Via ATM

In 2011, the Royal Malaysian Police (PDRM) collected approximately RM614 million, which equates to about 6.9 million summonses, in traffic compounds via various payment channels such as the Traffic Summons Payment Counter at police stations, post offices, by post (checks, money order, postal order, cashier’s order, etc.) and online payment portals such as MyEG.com.my and Rilek.com.my. Tricubes’ ATM summons payment solution through Maybank (for PDRM summonses only) provides another alternative channel and is an added convenience to the general public. Maybank is the largest bank in Malaysia, with 396 domestic branches, it has 2,800 automated teller machines across the country. Despite the threat to the ATM card market from other payment methods, the ATM is expected to remain a trusted standard in banking operations.

The entire Tricubes Board along with Khairun Mokhtar (current Tricubes Berhad CEO), are steadfast in working towards the highest standards of corporate governance and customer satisfaction through consistent reporting of material information in a stable and timely manner by communicating all facets, positive and negative, of the Group’s overall performance. With over 60,000 smart card and biometrics verification devices installed, Tricubes has become an established brand and has gained the largest market share in the Identity Authentication Solution (IAS) and Enterprise Mobility Solutions (EMS) in the Enterprise Mobility segment. They have also provided solutions to three of the largest enforcement agencies in Malaysia. They have a dedicated team of design engineers and software developers and believe in providing the best value to its customers whether they are in the Government, Telecommunications or Financial Institution.

Madu Gamat Tariq Sufi: Produk Tradisional Terbaik

Madu Gamat Tariq Sufi: Amalan Harian untuk Hidup Sihat

Apabila usia kita semakin meningkat, kita tidak dapat lari daripada menghidap penyakit. Hal ini kerana sudah menjadi lumrah manusia untuk menghadapi masa-masa sihat dan juga masa sakit. Namun begitu, kitab suci Al-Quran ada menyebut bahawa setiap penyakit ada penawarnya. Berlandaskan keyakinan kepada kitab suci ini, yang tinggal buat kita hanyalah untuk berusaha dalam mengkaji bidang perubatan tradisional untuk mencari penawar bagi setiap penyakit yang dihidapi.

Alam Semula Jadi Sebagai Penawar: Madu Gamat dan Lain-Lain Herba

Kita perlulah sentiasa memanjatkan rasa syukur kerana dikurniakan rezeki yang melimpah-ruah. Rezeki ini boleh diterjemahkan ke dalam pelbagai bentuk, termasuklah diberikan tubuh badan yang sihat, minda yang mampu berfikir, dan juga tumbuh-tumbuhan untuk dijadikan sumber khasiat buat diri kita sendiri dalam memastikan kelangsungan hidup.

Khasiat Madu Kepada Tubuh Badan

Terdapat pelbagai khazanah alam yang dapat digunakan oleh kita sebagai manusia untuk memberikan khasiat kepada tubuh badan. Salah satu daripadanya adalah madu. Madu adalah salah satu daripada pelbagai jenis produk alam semula jadi yang sangat unik kerana ia mampu memberikan khasiat yang sangat banyak buat sesiapa yang mengamalkan pengambilannya. Madu dikatakan dapat merawat pelbagai penyakit di samping memberikan kekuatan tubuh badan. Apa yang lebih menarik adalah meskipun ubat-ubatan biasanya tidak mempunyai rasa yang baik, madu adalah sejenis produk yang sangat manis dan sangat lazat untuk diambil. Sememangnya ia adalah salah satu daripada nikmat yang diberikan untuk kita.

Keberkesanan Gamat untuk Merawat Penyakit

Selain daripada madu yang bersifat universal dan boleh dijumpai di serata dunia, terdapat pula beberapa jenis produk alam semula jadi yang unik dan hanya dapat dijumpai di sesetengah tempat sahaja. Sebagai contoh, gamat iaitu sejenis hidupan laut yang mempunyai banyak khasiat dan manfaat untuk digunakan.  Gamat sangatlah popular di Pulau Langkawi, dan oleh kerana faedahnya jika diambil, gamat sudah mula dipasarkan dan dikomersialkan supaya masyarakat dapat menikmati kebaikannya.

Apabila Madu Gamat Menjadi Satu Produk “Hybrid”

Secara kebiasaannya, produk-produk di luar sana hanya memasarkan sama ada produk madu mahupun gamat secara berasingan. Namun begitu, kini kajian telahpun dibuat dan produk hybrid yang menggabungkan ramuan madu gamat mula diperkenalkan. Produk ini dipasarkan oleh ramai pengusaha tempatan, di antaranya adalah produk Madu Gamat Tariq Sufi. Oleh kerana khasiatnya yang sangat baik untuk diambil oleh semua lapisan umur, produk madu gamat sudah mula mendapat tempat di kalangan masyarakat kita, terutamanya apabila masyarakat mengetahui faedah pemgambilan campuran madu dan gamat ini untuk kebaikan zahir dan juga batin.

Madu Gamat Tariq Sufi

Madu Gamat Akan Menjadi Semakin Popular

Oleh itu, adalah dijangkakan bahawa produk-produk seperti madu gamat ini akan menjadi semakin popular di kalangan rakyat Malaysia. Jika anda berminat untuk mencuba produk madu gamat ini, silalah layari laman web Madu Gamat Tariq Sufi di madugamat.com.

Aliff Mazli on Digital Marketing & Entrepreneurship

Malaysian digital marketing consultant expresses his opinion on entrepreneurship

2017 is the year where the number of entrepreneurs grows like mushrooms after the rain. Feeling the financial pressure from the unstable economic condition and weak Ringgit positioning, many have decided not to rely 100% on their monthly salary and began to consider a part-time job or even starting their own business. While having a part-time job is not the focus of this article, we emphasize more on discussing the matter of starting one’s own business. While many have considered or even started, many had failed too. We interviewed Aliff Mazli, a digital marketing consultant who has been active in helping SMEs in Malaysia grow on what the problems are and how they can be encountered.

Aliff Mazli Digital Marketing Consultant Malaysia
Aliff Mazli

Survivorship Bias

It is common to see entrepreneurs out there copying the business model of a successful brand.  They were fed with so many success stories that at one point, they came to believe that they could have been just as successful as the one who first made it. Wanting to turn their brand into the next Facebook, Instagram, or even McDonalds had been the dream of many people that they often invested tremendous effort into it; these entrepreneurs did not realize that these brands are what we call as “unicorn” brands, and millions of other entrepreneurs simply fail.

However, they are not the ones to blame. It has been a cruel nature that only success stories get media coverage, and therefore influencing wannabes to give a similar model a shot. Unfortunately, most did not know how hard those megabrand founders had to work, and evidently, it is also luck (and the more hours they clocked in, the luckier they get) that puts them where they are.

Poor Business Plan

According to Aliff Mazli, most of the people out there aren’t educated enough to create a solid business plan. Those who are interested in startups, for example, did not have proper planning and therefore resulted in poor management. This is also why most dream companies and brands never get past ideation.

Though planning is necessary, it is not what realizes a dream. A plan simply creates a guideline and timeline on how and when a step should be taken towards realizing that dream. At the end of the day, execution is the key.

Zero Marketing Effort

It is also surprising how many people neglected marketing in their business model. Of course, it will be easy to market a product especially when the product itself is so sensational that it can create virality on its own. However, creating virality is not a simple task, and most of the time, no special element is present in the product or brand. Say for example a person starts a security guard business; how unique can his brand be compared to the others?

To solve this problem, branding should have also been considered. When starting up a business, one should expect the need to invest in marketing through media buys (especially in digital marketing) in order to create awareness.

Financial Management

Sometimes, startups can have a good start but die not long after. The reason is mostly due to poor financial management. It is not uncommon to hear new business owners get too excited when they start making money that they begin to spend faster than they make money. This unbalanced cash flow will drain out the financial resources of the new company within no time.

In order to avoid such issue, one should be disciplined enough and should be able to separate accounts. Some portion, of course, can be used (getting to enjoy the money is the main objective anyway), but truly the key to sustainability is to maintain enough amount of cash in the company’s account so that it can be used for development, greater marketing effort, and scaling the business.

Summing it all up

Success requires knowledge and hard work. Entrepreneurs who really wants to succeed should prepare financially, physically, mentally, and also emotionally before they ride the tide. If not, building a failed empire would have been a huge waste of time – and to waste time is the worst kind of wastage.

If you are an entrepreneur who is looking for advice in marketing and how it can help to grow your business, feel free to get in touch with Aliff at aliffmazli.com.

Maid Malaysia and the Hardship Faced By Maid Agencies

Encountering Challenges Faced by Maid Agencies in Malaysia

The modern household has been evolving over time. Previously, the husband would be the one working and provide for the entire family, and women tend to be housewives. Nowadays, the trend has changed whereby women are seen to be more involved in contributing to the family income by working full-time as well. This has caused the demand for maid services to increase exponentially.

Factors That Make Running A Maid Agency More Difficult

Alongside with the rising need, many factors has affected the ability for agencies and clients to connect in making sure that they get the assistance they want, that is a reliable maid. Since Malaysia families tend to opt for a maid from other countries, such as Indonesia, Philippines or even Thailand; a political tension between the nations that affect immigration policies will become a  problem. For example, a few years ago the Indonesian presidents threatened to prevent it citizens from migrating to Malaysia to work as a domestic helper. Luckily, the threat was not realized. Even though some regulations have been updated, but getting a maid from Indonesia is possible.

Not only that, demands to increase the salary of foreign maids in Malaysia had also been made. There has been a strong debate between the advocates of foreign maid welfare and the clients. Due to the diminishing value of the Malaysian Ringgit and a number of other factors, the cost of hiring a foreign maid, just like any other products and services, had risen. This has been made worse with the imposition of regulations by the relevant authorities.

With the challenges in hiring due to complex rules and higher fees, it is only logical for a client to demand high-quality services from maid agencies.  While the market has been saturated with mediocre agencies that replicate the function of the other,  Maid Malaysia has been quick to gain its advantage.

Maid Malaysia | Maid Agency in Malaysia

How Maid Malaysia Cuts Through the Rough

Cost-effectiveness and quality control have been the two main factor that really puts this agency on a special place. Maid Malaysia understands that clients would always expect to get what they pay for, and therefore the agency went the extra miles to provide the best services with high degree of hospitality.

Not only that, they have also created an innovate way to do a background check in making sure that the maids deployed at the clients’ homes are not only competent but also trustworthy.

Even with these two bullets, they managed to cut through the competitiveness of the maid services industry. In the end, great value is what can bring a service or product to a greater height. If you are looking for a reliable maid agency in Malaysia, we would highly recommend maidmalaysia.com.

Datuk Ramanan Ramakrishnan Warns About Investment Scams

A Guide To Detect An Investment Scam

Investment scams are often targeted to a specific group of people, usually ethnic communities comprising certain professionals or the elderly. Most fraudsters frequently pretend to be members of the community, often lauding or spouting respected leaders to falsely convey their endorsements for their investment scams. This helps with their intention to spread the word about the scheme and to convince people further that their investment scam is legitimate and valuable. Numerous times, people become unwitting victims of the fraudster’s deception.

Let’s look into one of the most recent case examples of an investment scam – the Venus FX syndicate that launched the forex sham. Around 23,000 people were conned, including 17,000 Malaysian Indians that were cheated out of their hard-earned money. A total of about RM78 million (USD 18.1 million) was swindled and all these victims were represented by a renowned social advocator against Ponzi Schemes, Datuk Ramanan Ramakrishnan.

Datuk Ramanan Ramakrishnan | MIC | Ahli Parlimen Malaysia
The Press Secretary to the Senate President of Malaysia and former Treasurer-General of MIC, Datuk Ramanan Ramakrishnan

The press secretary to the Senate President of Malaysia and former treasurer-general of MIC, Datuk Ramanan joined the victims in filing police reports against VenusFX and progressed to hold a press conference to expose the façade, unfolding the modus operandi of the scam and the chief perpetrators. Datuk Ramanan also shouldered the responsibility to legally fight for the victims to help them recover their losses.

Related: http://www.therakyatpost.com/news/2015/06/26/sothinathans-statement-reeks-of-desperation/

This investment scam is a fine illustration of how fraudsters exploit prominent names in their schemes and manipulate trust and friendship among groups of people, intentionally causing difficulty for law enforcement or regulators to detect the scam. Usually, the victims don’t notify the authorities quickly or pursue legal procedures because they still hope that they can work it out with the fraudsters to recover their money.

These investment scams are similar to Ponzi or pyramid schemes, where money from new investors is used to make payments to earlier investors to provide a false impression that the investment is successful. This enables the fraudsters to convince new investors to pour money into the scheme while reassuring the existing investors that their investments are safe and sound.

The truth is, the fraudsters have already stolen the money for their own use. The inevitable occurs when the whole scheme collapses as soon as the supply of new investors runs out and all the current investors are left in the dry when they discover that all of their money is gone.

How To Detect A Scam

We all know that any investment will always involve some degree of risk. Before buying, try minimizing your investment risk by asking questions and obtaining information about any investment to avoid being scammed. What you need to look out for:

When you’re being approached with an investment opportunity

No matter how trustworthy that person introducing you to the investment is, you need to investigate everything thoroughly. Check that all information that you are told about the investment is true. Sometimes, the person telling you about the investment may have been fooled by the fraudsters themselves into believing that the investment scheme is genuine and legitimate.

When you’re being promised unbelievable income or guaranteed returns

If an investment sounds too good to be true, it probably is. You should be extremely suspicious when approached with investments that claim to have no risks because no investments are risk-free. The golden rule is, the higher the potential returns of an investment are said to be, the higher the risk of losing money. Therefore, the classic signs of a scam are promises of quick and high returns with minimal or no risk involved.

When you’re presented with an investment opportunity that’s not in writing

Legitimate investments are usually in writing, so be skeptical when you’re told that an investment does not have written particulars because fraudsters often avoid putting things in the script. You should also be on guard if you’re told to keep the investment opportunity a secret.

When you’re pressured or rushed into buying an investment

Don’t be hasty, give yourself a chance to think about it and investigate the investment. Don’t be misled with the knowledge that someone you know claimed to have made money because it doesn’t guarantee that you will too. Be extremely suspicious when ‘once-in-a-lifetime’ investments are pitched to you especially those with exclusive or confidential information.

When you receive email spams about ‘winning’ investments

If you receive an unsolicited e-mail from an unknown person or entity that contains a ‘great opportunity of a lifetime’ investment, it’s best to move on and pass up the ‘great opportunity’. Help others from getting scammed by reporting it to the Securities Commission Malaysia or Bank Negara Malaysia.

Related: http://www.kualalumpurpost.net/mic-palani-out-blessings-in-disguise-for-party-dato-ramanan/